The report says :sales of Mobile phone-for-Facebook(?) is not encouraging. It is no surprise ! It has never been a sustaining success to promote a product or service without unique selling point(USP).What it take to be success is to do segmentation analysis and find a solution to provide a better solution than Apple's product (including APP) in some particular segment(s).It is not an easy
task and no short cut for it ,because what Apple has done is an revolutionary innovative business model.