細分化策略是極有效的策略,因為它能讓資源有限的公司,採取集中於自己強項的利基市場,但是必須注意幾件事效果才會好 :
1、要用能量化之因素作區隔因素,以便於衡量區隔後,此市場之規模
2、能以特定媒體或通路接觸該區隔消費者
3、購買潛力需購大讓品牌銷售量以及獲利可維持公司生存
4、品牌須有適當資源配合,可滿足該市場區隔之需求
The smart phone brands in China use segmentation to develope the niche market. It is a smart strategy for market followers or small brands.Having said that, the strategy will not be effective unless the segment is measurable ,accessible,sustainable and actionable.