.如果惠普現任執行長只是以產業前景及自己曾在軟體企業市場之專業為考量因素,完全不考慮公司在消費者市場享有的品牌資產與公司在消費者市場既有之核心能力,瞬間轉型,這樣的策略規劃,是十分危險的
!
Ignoring the HP consummer brand Equity and core competences,HP decided to sell PC business to pursue a new business dominated by Oracle and IBM in such short time. This move is reckless and on the brinkmanship in terms of strategic
planning.