Generating an interest in the big-picture achievement is far more enticing than focusing on what you are selling...賣夢想比賣產品或解決方案更能吸引客戶 !
1、提供過多的資訊 2、未從客戶的角度思考 3、未用成功實例，展現自我特色
3 Reasons Most Presentations Fail http://www.inc.com/geoffrey-james/3-reasons-most-presentations-fail.html
As of March 6, Facebook’s rules state that cover photos may not include more than 20% text. But the previous restrictions that were in place were removed (i.e., no calls to action, no websites and no address information).The maximum 20% text rule also applies to any photo in a Facebook ad as well, so keep that in mind with your next ad campaign....Quote
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