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Why Facebook Can't Be The Center Of Your Social Strategy(Forbes)

12/24/2012

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http://www.forbes.com/sites/ciocentral/2012/12/03/why-facebook-cant-be-the-center-of-your-social-strategy/


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5 Secrets to Producing Better Webinars(Entrepreneur)

12/22/2012

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http://www.entrepreneur.com/blog/225329
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9 undeniable advantages of using personalized content in your marketing(HubSpot's Inbound Internet Marketing Blog)

12/22/2012

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http://blog.hubspot.com/blog/tabid/6307/bid/33971/9-undeniable-advantages-of-using-personalized-content-in-your-marketing?source=Blog_Email_[9%20Undeniable%20Advanta]
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社群行銷沒用?IBM:對線上銷售額的貢獻只有 0.34%(轉載自TechOrange)

12/22/2012

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http://techorange.com/2012/12/22/45-percent-engage-with-brand-forrester/

辛苦累積的「讚」,不會直接轉換成業績,讓使用者更直接參與品牌的經營跟故事,或許是一個重點。…曾看過一個書店的粉絲團,除了理念與服務之外,店內服務人員的徵選過程、幫一些單身店員徵友…追蹤他的粉絲剛開始不完全因為這家店很棒才加入,是因為店裡的劇情太有趣,漸漸認同了這個品牌。~摘自內文


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為何明明賠本,Amazon 還要爭著做影音串流服務?(轉載自 TechOrange )

12/22/2012

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http://techorange.com/2012/12/22/amazon-instant-video/

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策略規劃,您有考慮本身「核心能力」與「長期目標」嗎?

12/21/2012

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面臨經營困境與股市壓力,台灣資通品牌模範生,試圖浴火鳳凰,不僅顯示品牌經營艱鉅,也提醒我們『策略規劃』的重要性,宏碁與宏達電,似乎分別看到平板在低價與產品的商機,值得觀察的是,符合「核心能力」與「長期目標」?十分值得借鏡與思考。(經營家企管顧問公司)

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【行銷】微電影行銷的優勢與影響力

12/21/2012

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http://www.brain.com.tw/News/RealNewsContent.aspx?ID=17973#ixzz2FfSwuDij


對拉近消費者與品牌的情感連結,非常有幫助,再加上這種故事性表達,不僅容易記憶,且還有可能變成病毒行銷效果,十分值得品牌經營者關注 。(經營家企管顧問公司)
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Start-Up Jitters? 6 Ways to Ease into Entrepreneurship

12/18/2012

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聚焦需求,區隔市場,成功關鍵

12/18/2012

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http://www.brain.com.tw/News/RealNewsContent.aspx?ID=17957#ixzz2FSjJIuuX


聚焦需求,區隔市場,成功關鍵

依據本身優勢,與市場領導者區隔(聚焦關鍵少數領導品牌與自有品牌、消耗性的食品、支付1200元年費門檻的重量級消費者,使好市多,成功區隔市場。全聯則提供松青與便利商店,尚未滿足的區隔。兩者再次證明,區隔市場與策略規劃(商業模式)的重要。(經營家企管顧問公司)


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【品牌】HTC需要的不只是行銷

12/12/2012

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http://www.brain.com.tw/News/RealNewsContent.aspx?ID=17947#discuss2028#ixzz2Ej4eC4Ur


十分讚同本文多數論點,想補充的是: 1、蘋果手機,應是化消費利益需求為規格,更貼切。 2、只要維持代表性關鍵特色、穩定品質,良 好服務等品牌核心價值,平衡高低價位與品牌形象不難,過去日本電器產品十分成功作到。 3、徹底放棄性價比,與形象即品牌,廣告即行 銷等許多台灣製造代工轉品牌經營時之迷思與文化,重返榮耀,應仍可期。《經營家企管顧問公司》



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