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在大品牌與強勢通路自有品牌双重夾殺下,中小企業的生存之道

3/21/2013

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中小型企業,在強勢通路與大廠牌,双重壓力下,採取利基策略,鎖定特殊目標對象,以獨特的產品與服務,透過電子商務與小型特殊實體通路,整合虛實,增加目標對象體驗,並利用社群與口碑行銷,才是經營生存之道,千萬別浪費時間與資源在追逐大型通路,選錯戰場(主流市場)與戰術(大型通路),否則終將付出嚴重代價(經營家企管顧問公司)
  超商低價搶市 自有品牌拚食力  http://life.chinatimes.com/LifeContent/1401/20130320000928.html
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