Professor Alexander Chernev wrote an artice on Forbs advocates that the life
style brands will face challenge because the consumers have much more
chances to express their value Facebook(social media) instead of relying
heavily on life style brands. However,It is detbatable,I feel the opposite !
Because the lifestyle brandeffect will be enhanced due to the closer interaction
brought by social media
味"(life style)為訴求之品牌!我認為由於人際互動增加,應是強化而非弱化 !