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從HTC 新產品 Jetstream 談吸脂產品定價策略

10/23/2011

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從HTC 新產品 Jetstream 就目前筆者自網路上所了解,它有相當程度之吸引力.然而目前所了解到的定價美金$700也很高,相較於產品普受歡迎產品形象極佳 的Ipad美金$700 達 40%  (或$201,也就是說可再買一個軟體內容豐富的Kindle),這樣的價位不可說不高,這樣的定價可行  ?

就筆者過去經驗或了解中,用吸脂性定價朔造形象,也不罕見,但是這樣的策略,要達成朔造形象的策略必須:
1.產品特色優於對手很多
2.配套較具價格競爭力的系列機種,讓更多消費者得以購買,以望梅止渴. 
 

目前HTC策略背景及後續行動不得而知,不過在各品牌爭強快速成長的品牌市場時,此產品魅力似乎沒有壓倒性的超過Kindle的價格與軟體及iPad的特色,此一定價策略,是否能達成策略目標,不無疑問,此策略後續結果,值得大家觀察.

  http://www.facebook.com/StrategiwinConsulting
實戰經驗30 年 品牌經營/策略規劃/行銷業務各項專案)











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